Winco Foam Unveils Nollywood Star, Bolanle Ninalowo As Brand Ambassador

Marketing Director, Winco Foam Industries, Ifeanyi Okafor, has called on the Federal Government and the governors of 36 states to create enable environment that will enhance the growth of local and foreign investments in the country.

Okafor noted that Nigeria does not have the industry to support local production of chemicals needed in the foam manufacturing sector, which he suggested should be put in place.

Okafor, the director of the mattress brand, in Nigeria made the call during its stakeholders meeting over the weekend where the company also unveiled its new product as well as its brand Ambassador, Nollywood actor, Bolanle Ninalowo.

According to Okafor, “With 45 years of existence, the firm thought it necessary to rebrand to offer customers better services.

“Winco began in 1977. We started at a period when foam was scarce and those in production of mattresses were few. But what we see today is a huge improvement from what was obtainable then.”

Okafor stated that amid difficulties in doing business in Nigeria, the firm has sought ways to surmount challenges, like importing production materials, which helps them save cost.

“Forex fluctuations has affected the business as 95 percent of raw materials are import-based, but we do what we have to because we don’t have a choice, because even if we have to do local purchase it’s worse. We look for innovative ways to make creative products that can appeal to the market.

“We have also created a method for people to have their mattress financed like it is done abroad. For now, the package is just available for people who purchase from the website. We really want people to buy quality.”

While maintaining that quality is important to the brand, Okafor added that the firm recently launched its e-commerce arm, to reach more locations and give them access to available sleep solutions.

According to him, “In recent times the firm is engaging in educating younger ones on the business as a way to teach them on how to become prosperous.”