First Bank Announces Corporate Name Change Of Subsidiaries In Africa, UK
FIRST Bank has announced a change of name across its operations in Africa and the United Kingdom.
The bank said the name change would be implemented in phases to align with its core operations The new name change affects its operations in Sierra Leon, Gambia, the UK, and the DRC.
The bank’s Group Head of Marketing and Corporate Communications, Folake Ani-Mumuney, announced the name change in a statement.
According to the statement, the name change aligns with the subsidiaries with the parent brand and enjoys the strong heritage and brand equity built by FirstBank Nigeria in its 129 years of existence and industry leadership.
The name change affects its operations in several African countries where it has its presence. The bank named the first set of subsidiaries affecting the name alignment as FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC.
According to the bank, the subsidiaries are now addressed as FirstBank UK, FirstBank Sierra Leon, FirstBank Gambia, and FirstBank DRC. The statement said the next phase of its name change affecting its operations in Ghana, Senegal, and Guinea, would be announced soon.
First Bank said that the name change would enhance the quality-of-service delivery resulting in better brand transparency, uniformity, and character across all markets where it operates. The Chief Executive Officer of the Bank, Adesola Adeduntan, said the name change coincided with the bank’s 129th anniversary.
He said: “It is a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers First.
“The new identity of the subsidiaries contributes to an enhanced brand presence.
“It helps our customers and stakeholders better appreciate the value of the diversified product suites, competitive pricing, and extensive business networks the FirstBank Group offers.”
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